Go-to-market strategy for ProAV manufacturers
Independent consulting for manufacturers in the ProAV and video production space. I work on channel strategy, partner programs, and the go-to-market execution that turns a good product into one the channel can actually sell. Engagements typically run 90 days and end with something your team can operate without me.
Channel & Partner Strategy
Partner program design, distribution structure, and the incentives that decide whether a channel actually sells your product or just stocks it.
Demo & Evaluation Programs
Practical ways for buyers to assess a product before they commit, so deals aren't lost to uncertainty rather than to a competitor.
Positioning & Technical Content
Messaging written for the engineers and integrators who make the decision, not for a marketing audience.
About
I've spent my career on the channel side of video and broadcast technology. Channel Accelerator is the consulting practice I run now, working directly with manufacturers on the problems that sit between a product and its market.